Venice has introduced stricter measures to manage overtourism, including a higher daily visitor tax and a new entry quota system, effective June 1, 2025. The iconic city, which has long struggled with overcrowding, now charges €20 per person for day-trippers during peak season, up from the previous €10 fee. Overnight guests are exempt, as officials aim to prioritize longer stays that benefit local businesses more sustainably.
The entry quota limits daily visitors to 50,000, enforced through a digital booking system. Tourists must reserve their visit in advance via a city-approved app, which tracks real-time visitor numbers and redirects overflow to nearby destinations like Treviso and Chioggia. Critics argue that the system may deter spontaneous travelers, but city officials insist it is necessary to preserve Venice’s fragile ecosystem.
Local residents have welcomed the changes, citing improved quality of life. “The streets are finally breathable,” says Marco Bianchi, a Venetian gondolier. “Before, we were drowning in crowds. Now, tourism feels manageable.” The city has also invested the new tax revenue in restoration projects, including the ongoing repair of historic canals and bridges.
Meanwhile, luxury travel agencies report a surge in demand for exclusive, after-hours experiences, such as private evening tours of St. Mark’s Basilica. While these measures have drawn some backlash from budget travelers, Venice’s mayor insists they are essential to ensure the city’s survival. “We must choose between being a Disneyland for tourists or a livable city for future generations,” he stated in a recent press conference.
